Small Business Marketing

Have you thought about the different ways to get your company in front of your client? We offer a variety of services to help. Today, there are tons of different ways in which to market your painting business. From social media to SEO, you have lots of opportunities to establish leads and to drive traffic to your company.

What are you doing right now to market your business?

Often times, small business such as painters usually hate marketing their company. They do a great job of painting and dealing with their customer needs, but many of them tend to hate the marketing aspect of their business. Due to this, these companies tend to remain relatively small. They are unable to cast a wider net within their city in order to reach greater numbers of customers.

One way that we have been helping our clients is through Facebook Advertising. We love it because it is a fairly cheap way to advertise to people in your area. Almost everyone has a Facebook account. It is a great avenue to display your business.

We encourage our clients to get a Facebook Business page. This business page will allow them to run different ad sets to market their business. Once they have established their business page, then they create their ad. You can do lots of different ads, but we like the Link ads. They provide a larger picture for people who scroll to see your advertisement. We also recommend that as you take out an ad that you have set up Facebook Pixel on your website as well as on Facebook. You can find information how to do that here.

Once you have set up your pixel, you need to set up your ad. Go to your ad and click on conversions. Once you are set up for conversions, you need to locate your audience. Here is a helpful article in thinking about reaching your Facebook preferred audience. It is helpful to think of your audience in terms of location. For instance, if people are looking for Denver painting contractors, then your audience needs to be Denver CO. You can also look up your audience through particular behaviors or spending habits. Sometimes you will be able to find people who spend in the particular area that you are searching. You will have to play around with the audience section to get a better feel for how to use it. However, keep in mind that the audience plays a huge role in the effectiveness of your ads.

Once you have determined the audience, then start with a $5 budget a day. This way you will be able to see whether or not the ad is effective. Run it for about a week to see if you are successful. If you don’t get any clicks, then go back to your audience to better determine a more specific audience.

It is also important to keep in mind that your image is what will make or break your ad. Many people will fly through this process. However, it will be the image that causes them to click on your ad. Make sure your ad has an image of someone painting a home or a person smiling with their home painted. These are great ways market you small business online through Facebook. Once you have set up this, then you are good to go. Sit back and wait to see what happens. We have found that this technique is a great way to get your name out and your product or service in front of your potential buyers.